We believe in “Differentiation” as the cornerstone of effective marketing and ultimate gaining of market share. We help businesses to “differentiate” from their competitors. A business can differentiate itself from its competitors when it provides something unique and valuable to the customer. Differentiation through robust marketing will allow businesses to:
- Command a premium price
- Sell more products or services
- Earn greater buyer loyalty during downturns
- Gain superior performance
As part of our marketing service, we help businesses by:
- Determining the real buyer
- Identifying the buyer’s value chain and how it can fit into that value chain
- Exploring buyer’s purchasing criteria
- Assessing the existing and potential sources of uniqueness
- Identifying the cost of existing and potential sources of differentiation
- Testing the chosen differential strategy for sustainability
- Reducing cost in activities that do not affect the chosen forms of differentiation